Volunteer vacancies
Knowledge Center: Communication & Visibility
Knowledge Center: Communication & Visibility
Writing volunteer vacancies that stand out
A vacancy that attracts no one isn't really a vacancy—it’s a missed opportunity. Yet, many volunteer listings look the same: vague, organization-focused, and lacking a clear picture of what the volunteer gets out of it.
A vacancy that attracts no one isn't really a vacancy—it’s a missed opportunity. Yet, many volunteer listings look the same: vague, organization-focused, and lacking a clear picture of what the volunteer gets out of it.
It doesn't have to be that way.
Start with the person, not the organization
Most vacancies begin by describing the organization. That’s understandable, but it doesn't draw people in. Who is looking for a volunteer? Start with what the reader wants to know: what will *I* be doing, and what do *I* get out of it?
Don't say: "Foundation X is an organization dedicated to..."
Do say: "Do you want to make a difference for children who could use some extra support for a few hours every Saturday morning?"
Be specific about the task
Vague descriptions put people off. People want to know what they’ll be doing—not in abstract terms, but in concrete actions.
Don't say: "You will assist with our activities."
Do say: "You will guide a group of four to six children in arts and crafts activities, every Saturday morning from 10:00 AM to 12:00 PM."
State the time commitment and location
These are the two practical questions everyone asks immediately. Feature them prominently in the vacancy:
- How many hours per week or month?
- When (fixed day, flexible, daytime, or evening)?
- Where (address or region)?
A volunteer who doesn't know if the time commitment is feasible won't sign up.
Highlight what the volunteer gains
Volunteering gives something back: satisfaction, new connections, a new skill, or structure to the week. Mention that. Not as a sales pitch, but honestly.
"You’ll learn to interact with a diverse group of people and gain experience that’s useful in the job market" is more credible than "You’ll make a difference!"
End with a clear call to action
What should someone do if they are interested? Make it as easy as possible: a button, an email address, or a phone number. And state what happens next—when can they expect to hear back?
"Send a message via [sign-up button] or email [address]. We will get in touch within three business days."
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